#NBATwitter: A Study

Twitter is the lifeblood of the NBA.

As described by the Washington Post, it’s “a sports bar that doesn’t close, where the stars pull up a seat next to you”. According to Twitter itself, the NBA was the most tweeted-about sports league in 2018, and it’s no surprise, as the online home of the players houses more organic drama than any episode of The Bachelor. From burner accounts of superstars and GMs, to asking for trades and reacting to them, to basketball players doing what they do best – shooting their shot, fans of the NBA know there’s no way to track their favorite league quite like Twitter.

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We The North: Will This Year be Different for the Raptors?

The Toronto Raptors have won at least 48 games in each of the past four seasons, and barring catastrophe, this will be their fifth. They currently hold the top spot in the Eastern Conference, sitting 2 games above the second-place Celtics and a whopping 9 games above the third-place Cavaliers. They’re 9-1 in their past 10 games. Despite all of these easy to access, and perhaps even well-known, facts, they are not taken seriously. Why?

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