#NBATwitter: A Study

Twitter is the lifeblood of the NBA.

As described by the Washington Post, it’s “a sports bar that doesn’t close, where the stars pull up a seat next to you”. According to Twitter itself, the NBA was the most tweeted-about sports league in 2018, and it’s no surprise, as the online home of the players houses more organic drama than any episode of The Bachelor. From burner accounts of superstars and GMs, to asking for trades and reacting to them, to basketball players doing what they do best – shooting their shot, fans of the NBA know there’s no way to track their favorite league quite like Twitter.

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Does Tanking Really Work?

Since the race for once-in-a-lifetime prospect Anthony Davis, tanking has been one of the most controversial topics in NBA conversation. The then-Bobcats aggressively lost games to put themselves in position to get the Brow, leading them to the worst winning percentage in the history of the league.

The biggest argument about tanking is usually regarding its morality, and whether a team and its fans should root for failure in order to find long term success. The league is also split on whether tanking is good for the NBA and its franchises, as shown by the failed “anti-tanking” vote that would’ve revolutionized the lottery system. However, for most NBA fans, there is little doubt that tanking is a “smart” plan. But is tanking really smart? Does it often work?

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