Assuming league recovery post-COVID-19, an expansion team (or more) in the NBA feels like more of a “when” than an “if”. Growing team valuations, marketable superstars, and worldwide interest has turned basketball into the sport of the future, and there are plenty of places that could use a squad (looking at you, Seattle).
Twitter is the lifeblood of the NBA.
As described by the Washington Post, it’s “a sports bar that doesn’t close, where the stars pull up a seat next to you”. According to Twitter itself, the NBA was the most tweeted-about sports league in 2018, and it’s no surprise, as the online home of the players houses more organic drama than any episode of The Bachelor. From burner accounts of superstars and GMs, to asking for trades and reacting to them, to basketball players doing what they do best – shooting their shot, fans of the NBA know there’s no way to track their favorite league quite like Twitter.