It has been said recently that the NBA has never been stronger than it is right now, and it really is true. The NBA is all over the sports news, currently dominating the news cycle on ESPN, getting more airtime than America’s pastime, the MLB. Franchise values are skyrocketing and the league recently turned down a prospective owner who wanted to pay a billion dollars for the Kings, over $300 million more than they was valued at before the bidding war began. The league has two extremely marketable superstars in Kevin Durant and LeBron James, who by all accounts are not only phenomenal basketball players, but also good citizens.
The NBA is an interesting test case because of the idea of parity in sports. With the NBA, you can pick 8 teams at the beginning of the season and you will have a 90% chance of getting the correct champion. Don’t believe me? Check this out.